Ping Dubai

For Spring/Summer 2013, German luxury purveyor MCM ‘sails the seas’ introducing discerning global connoisseurs to its latest campaign entitled VERY MCM IN MONACO.  Distinguished as an iconic, unparalleled luxury destination, MCM becomes a complete embodiment of the grandeur of an elegant & fine holiday amongst Monaco’s crystal clear waters, brilliant blue skies and turquoise bays.

To embark on a journey of discovery and to inspire novel concepts of travel, the elegant campaign depicts a free-spirited, affluent couple amidst a grand vessel, reminiscent of seafaring explorers of exotic bays & warm lagoons, permeating a sophisticated atmosphere rousing the fantasy & nostalgia of distant and enchanting places amidst opalescent waters. The naturally luxuriant spirit is both implicit and explicit throughout the entire campaign and collection – found in new materials, colour palettes and prints.

The Spring Summer 2013 advertising campaign was photographed by renowned French photographer Cedric Buchet who maintains a strong hand in both realms of fashion and the arts.  Cedric has shot editorials for renowned publications such as French Vogue, British Vogue, Vogue Hommes International, Harper’s Bazaar US, I-D, GQ Style, Man About Town, Harper’s Bazaar UK, Wonderland, V Magazine, 10 Magazine and Self Service.  The campaign likewise features top models Hana Jirickova and Robertas Aukstuolis, presenting the new season with signature handbags and the latest ready-to-wear apparel.

Unveiling rich new shapes, the chic and stylish Spring/Summer 2013 collection ranges from printed and embossed leather, to classic Visetos materials, boasting colourful hues of calypso coral, blue danube, metallic gold, and freesia against classic toned downed prints. Placing an emphasis on practicality and functional features, the collection is made from lightweight materials, including internal pockets and pouches to support the latest technological accessories, while assuring personal security with additional internal buckles and zips.  Each piece in the collection pays homage to novel cruise and resort lifestyles for discerning sun-seekers & globetrotters worldwide.

Revisiting the original cruise line from 1986, the Very MCM line makes a comeback to impress mature tastemakers with a sound sense of style. Whilst balancing sporty practicality with MCM’s timeless elegance, each piece suggests a new lifestyle without borders in time, place or occasion.  Available in two distinct materials, each style aims to cater to the ever diverse taste of urban nomads worldwide.  The distinctive Very MCM leather line inspires a new office life for urbanites, affording boundless mobility to illimitable destinations. The light canvas line, imprinted with VERY MCM & yacht emblems, make head-turning style statements, perfect for the summer. The resurrected Very MCM line is a veritable ageless and borderless classic, presenting the next level of savoir-faire for style-savants of all ages.

Inspired by marine travel, the exquisite Julietta Collection introduces a new range of shoulder bags with soft structures flaunting oceanic tones in tan, white, red and blue. A perfect companion for all occasions, the latest collection is handcrafted for style & panache without compromise in quality or functionality.

The pristine Delma line is an embodiment of modern classicism, treated with an outstanding palette of colours. Designed with quality, functionality and practicality, the collection is assertive, daring and funky, embellished with fantastic colour blocks.  Crafted in Italy, the Delma model is made of fine caviar leather ideal for discreet-chic minimalist style-statements.

The beloved New Veronika is a double-entendre: a perfect fit for a short outting, whilst it accentuates any a chic office look. The New Veronika is spontaneous and professional, the perfect bag for contemporary style-savants who appreciate quality & refinement without flamboyancy.

A pop-rock beauty, the luxurious new Armour collection flaunts a daringly funky aesthetic. Succeeding the previous season’s characteristic leopard-print design, the latest Visetos pattern is dressed in a fabulous python print, paired with leather trim adorned with assemblages of patterned studs of different sizes. Available as a drawstring, backpack, bracelets, and pouches, the eye-catchingly detailed studding the newly debuted Armour collection exudes maximalism without ostentation, ideal for stylish urbanites who dare to express individuality and robust style-statements.

Stark series makes a star-studded comeback this season, showcasing the complete collection for the first time, taking the next generation of fashionistas on a colourful journey of style.  The latest edition of the Stark collection is created with the vivid colour Visetos series, emblemised with nickel studs & geometric constellations of patterned hardwares. The complete bold range is comprised of the ultimate on-the-go items including a trolley, large shoulder bag, travel wallet, backpacks and a messenger, exuding grandeur & flair. Harmonising mobility and technology with a youthful twist, this maximalist tough-lux collection is ideal for urban trendsetters worldwide.

Other carry-over ranges include signature lines Nuovo L., Ivana Patent, First Lady, First Lady Croco and Little Veronika Visetos, the latter featuring  a Bavarian-inspired pattern to accentuate the seasons colourful theme. Radiating elegance, practicality & class, the new seasonal colours characterise the entire line, making this a collection that will round off outfits to perfection.

The mood video and a behind-the-scenes making-of video can be seen on MCM’s website at www.mcmworldwide.com