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The French luxury brand officially inaugurated its Middle East flagship boutique in Dubai Mall at a ribbon-cutting presided over by Alain Crevet, President of S.T.Dupont, Patrick Chalhoub, Co-CEO of Chalhoub Group and special guest Sean Hepburn Ferrer, son of legendary Hollywood actress Audrey Hepburn.
Taking pride of place at the event was the 140th Anniversary collection, an elegant range of lighters, pens and leather goods, S.T.Dupont’s tribute to their legendary erstwhile customers – Audrey Hepburn and Humphrey Bogart.
Coinciding with the 140th Anniversary celebrations of S.T.Dupont, the opening of this boutique marks a significant milestone in the global retail expansion of the brand.
Talking on the occasion, Alain Crevet said, “Since 1872, S.T.Dupont has been creating exceptional products for exceptional people, starting with made-to-measure travel cases for royalty to iconic lighters for Hollywood stars and pens for presidents. Discerning Middle East customers understand luxury and there is a great demand for bespoke and limited edition products. To address the needs of our customers and offer them exceptional service, we have opened our flagship boutique in Dubai Mall, thanks to Chalhoub Group, our regional partner”.
Renowned for its exclusive writing instruments, lighters, leather goods and accessories, S.T.Dupont was first introduced to the Middle East in 1968 by the Chalhoub Group. Commenting on the brand’s impressive growth over the years, Patrick Chalhoub, Co-CEO of Chalhoub Group said, “Our association with S.T.Dupont goes back 45 years now. We are delighted to be a part of the brand’s new growth phase with the opening of the flagship store in the region’s most prestigious retail destination. We are also working on further retail expansion with four new points of sale across UAE and KSA before the end of this year”.
The boutique, which is located in the ground floor of Dubai Mall, truly reflects the brand’s spirit of French Art de vivre: a subtle mix of refinement and allure, a combination of power and passion. Created using S.T.Dupont’s exceptional expertise, the boutique demonstrates a commitment to superlative quality, in terms of both the detailed finishes and the choice of the most refined materials.
After the inauguration, ribbon cutting ceremony, and the cocktail at the Dubai Mall Fashion Avenue Lounge, PingDubai had the opportunity to have a one-on-one interview with President Alian Crevet who gave us an up close view of the brand and its positioning in the region. The interview was a unique chance to get some great insights about his lifestyle espcially his cigar passion..
With 140 years of French handcrafted excellence for the elite, S.T.Dupont is the perfect expression of Parisian touch and assertive allure, the epitome of Frenchness.